TOPICS THIS WEEK: Access and Boundaries
Gary Vaynerchuk is a visionary social media expert and entrepreneur. He recently announced that he had tasked one of his staff to shadow him and produce social media content based on his comments. His thinking is that more content equals more exposure, and more exposure brings more business.
In this week's episode of Business Jazz, we talk about some of the issues this raises. Specifically, we look at access and boundaries. Many businesses are wary of letting people in. They aren't comfortable lifting the veil. So how much access is good?
We also look at the issue of setting boundaries for employees who are producing social media on behalf of a business. Trust and responsibility become big factors.
Here is the video of the Google+ hangout recorded during the recording of this week's podcast episode:
Links to people and things we mention
New rallying point
You are a big part of the story of this podcast. We'd like you to be an even bigger part of it. To help with that, and to help us have discussions about being genuinely attractive in business, we've established a LinkedIn group. Please knock on the door and we'll let you in.
We're hoping to get a listener in every country in the world. The amazing, super, fantastic, wonderful Phil Sorrell has produced an interactive map for us. If you have a Twitter account, you'll be able to add yourself to the map. Hurry – maybe you can be the first in your country.
You can find the map here: Business Jazz Global Listener Map
Listening to the podcast
You can listen to this week's podcast using the player at the top of the post or download it directly here: Business Jazz – 10th June, 2013.
We're also in iTunes. We'd love it if you subscribed or left some feedback.
Business Jazz Players
This podcast is a collaboration of people dotted around the world. Most of us have never met each other. It's quite a story and it's still evolving. If you'd like to read what's happened so far, you'll find it here: Our Story.