One of the best things you can do in business is release your grip over your customers and clients – invite them to leave you.
This is a healthy move for both sides.
For you, it brings a dose of reality. The grip you have on your customers is never as strong as you think it is. Your customers always have alternatives, even if nobody else does what you do or builds what you build. Your client can simply decide to do without your unique product or service. That's a choice too. By inviting people to break the bond with you, you'll remove the weaker links in your client base – the people who weren't that into you to begin with, or who have started to feel less excited by you. What remains is a core of dedicated customers.
In this week's episode, Roger and Jane look at an email in which Chris Brogan invites everyone on his mailing list to unsubscribe. During the podcast, Roger does – only to find that the sky didn't collapse in on him.
You can listen to this week's podcast using the player at the top of the post or download it directly here: Business Jazz – 24th February, 2013.
We're also in iTunes. We'd love it if you subscribed or left some feedback.
If you'd like to hear an audio version of the email we're discussing this week, you can listen to it on his blog.
Unsubscribe from Chris (by subscribing first)
If you'd like to have the chance to unsubscribe to Chris's newsletter, you can subscribe first on his website?
If you're interested in The Impact Equation, the book he recently published with Julien Smith, you can find it on Amazon US and Amazon UK (these aren't affiliate links, by the way).
Business Jazz Players
This podcast is a collaboration of people dotted around the world. Most of us have never met each other. It's quite a story and it's still evolving. If you'd like to read what's happened so far, you'll find it here: Our Story.
We have a tradition here at Business Jazz of recording a segment of audio around the main podcast, usually afterwards. Here is this week's: