Saturday, March 19, 2011

Tag is what you make it

Something is happening in the blogworld. The female species which loves to start tags asking such earth shattering questions as "What are you wearing" seems to have vanished. No tags have been floating around for a year or so now - presumably the undying curiosity as to what you are wearing has been satiated. The holiday has now been broken by a tag from the star blogger cum author cum artist Preeti in this post of hers. No choice but to pick it up and as usual twist it to suit an allegedly business blog.

The rules , I am obliged to post, are

  1. The tag has three parts..Movies,Music, Books/ Authors
  2. Write a movie, book and author with each alphabet of your first name. The book, movie or song should be one that you really liked. If you say why it matters to you, it would be great! We will all discover new songs, movies and books this way.
  3. Tag as many people as there are letters in your name. (if your name has 4 letters, you have to tag 4 people and so on)
  4. Mention that the tag originated here and link back to this post :-)
  5. Copy paste these rules :)

Here goes. (sorry Preeti there's no way I can manage the alphabets of my name, but at least there are 6 choices each). All choices are from the 1900s, in keeping with my "image"!!

Movies :

In the business world, movies are the ads - there's a famous definition that every advertising type is a failed movie maker ! Here are six ads that came to mind (no apologies for the retro feel !)

1. Liril : The ad that came in the late seventies is probably the best ad of all time in India. It simply took the country by storm, when it hit the air. The ad was so successful that Levers paid Karen Lunel not to model ever for any other brand - she'll forever be the Liril girl. Remember, those days there wasn't much TV and the ad was aired in movie halls. It has reputedly been seen more times than Sholay !! See the ad here

2. Rasna : If you are from a certain generation, Ankita Jhaveri was a household name. I love you Rasna, or atleast, everybody loved Ankita. Ad's here.

3. Lalitaji : Never liked this ad, but it sold a million cases of washing powder. The lady in the ad, I'd run a million miles from. This is the ad.

4. Amul : Not a TV ad, but this series of hoardings has been going on for some 35 years. Brilliant and everybody in India has seen them. All the gems can be seen here.

5. Apple's 1984 : The ad that launched the Mac in 1984. One of the all time great ads. Watch it here.

6. Ericsson : An old Ericsson mobile phone ad that was the rage at that time. Shows how you can hook a viewer even in 30 seconds. See it here.


There are some ad jingles that stay in your mind for years. Here are a few of them.

1. British Airways : The jingle that was from Yanni's Aria. Listen to the ad here. Brilliant tune that helped set one of the greatest commercials of all time. To see the whole rendition of the Aria by Yanni click here. - it is beautiful music.

2. Close Up - The incredible jingle by Walter Navarro - come a little closer baby , smile for me. It was used on the radio in India in the 70s - has me humming it even now. Don't miss this song here.

3. Nirma : The jingle that pitted a David (Nirma) against the Goliath (Levers). The jingle was mainly on the radio those days, but ran as the music for Nirma ads for 20 years. Its here.

4. Gold Spot : Very catchy jingle. See the ad and hear the jingle it here.

5. Nescafe : Come Alive Come Alive Come alive with Nescafe. I can hum the jingle even now , but I simply can't find it anywhere on the Net. A radio jingle from the 70s or early 80s I think.

6. Benazir Bhutto : The famous zong, teer bijan, is actually a commercial made by the Pakistan People's Party for the 1988 elections. Great song. The video is eminently forgettable but the song is brilliant . Watch it here.

Books :

Business books are usually boring pedantic stuff and entirely unreadable. They are usually bought to be displayed, but rarely read. There are a few however that are very nice and that I have actually read ! Six of them are

1. Parkinson's Law : Absolutely brilliant. Small book of only 100 odd pages written long long ago. Incredibly humorous and a must read.

2. Barbarians at the Gate : The story of the 1980s takeover of RJR Nabisco. Told like a fiction novel. You can't put this book down.

3. Punjabi Saga : The trilogy that Prakash Tandon, the first Indian Chairman of Levers wrote. Its an autobiography, but is a fascinating insight into Punjabi Society as well as business. Beautiful book , especially for anybody who has worked in Levers.

4. Who moved my cheese : Again a short slim book that powerfully brought home the message about change.

5. In Search of Excellence : An all time classic by Tom Peters.

6. Control your destiny or someone else will : The unofficial GE leadership handbook that's based on Jack Welch.

In keeping with my usual practice, I won;t tage anybody by name, but all you folks out there - Gils. Zeno, Sandhya, RamMmm, Vishal, Hema, AJCL, ..... , pick it up if you want to. If you do, go to Preeti's post to pick up the true tag - not the improvisation I have done here.

Phew. That took a lot of doing. Blessed with a short name, it was still difficult. Imagine the plight of somebody named Ramasubramaniahariharasubramaniathathachariar !!

Need a strong cuppa ......