We've talked a lot on the podcast about how putting the emphasis on your customers and clients is a cornerstone of being attractive as a business. Chris Brogan highlights the perspective of "You" (the customer) rather than "Me" (the business) in marketing. We buy into that. You probably do too if you're a regular listener of the podcast.
In this week's episode, Jane and Roger discuss the opposite approach – just talking about yourself. This works well for a large number of businesses, and you'll hear that there are some clear benefits.
It makes us wonder whether Chris is wrong. Or is it a case that both approaches work and that you have to find the one that fits best with who you are?
You can listen to this week's podcast using the player at the top of the post or download it directly here: Business Jazz – 10th March, 2013.
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If you're interested in The Impact Equation, the book he recently published with Julien Smith, you can find it on Amazon US and Amazon UK (these aren't affiliate links, by the way).
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Extras
We have a tradition here at Business Jazz of recording a segment of audio around the main podcast, usually afterwards.
