Have you heard of this really powerful sales tool?
Don't sell.
At least, don't sell until the buyer is ready – until you have earned the right to sell.
Getting to that point takes time. Too often, we jump straight in. Particularly when we are trying to sell ourselves. Instead of getting permission to talk about ourselves, we just do it.
There are better ways.
In this week's episode, Roger is joined by Jane Boyd again to talk about ways in which to introduce yourself to prospective clients in a way that won't bring down the shutters on you. They try to answer questions raised by Chris Brogan in a recent email newsletter, and give suggestions about how to introduce yourself gently to new people.
You can listen to this week's podcast using the player at the top of the post or download it directly here: Business Jazz – 10th February, 2013.
We're also in iTunes. We'd love it if you subscribed or left some feedback.
If you'd like to hear an audio version of the email we're discussing this week, you can listen to it on his blog.
Introduce yourself to Chris Brogan
If you'd like to learn more about getting permission to sell, and about humanizing your business in general, why not subscribe to Chris's emails (the ones we discuss here) on his website.
If you're interested in The Impact Equation, the book he recently published with Julien Smith, you can find it on Amazon US and Amazon UK (these aren't affiliate links, by the way).
Business Jazz Players
This podcast is a collaboration of people dotted around the world. Most of us have never met each other. It's quite a story and it's still evolving. If you'd like to read what's happened so far, you'll find it here: Our Story.
